Strategic Brand Revival
Kodak was an iconic brand that dominated the imaging market during the 20th century. With the digital age approaching, the brand was unable to adapt to consumers demands in the 21st century.
Kodak required a new brand strategy in order to launch back into todays marketplace. As a result, a strategy document with supporting research was delivered, as well as a refreshed visual identity reflecting the brands new position.
In an age of digital surplus, consumers are pioneering a counter–movement known as the Analogue Renaissance. Kodak will position themselves as a central figure in this authentic culture. The new identity draws on the brands heritage assets including their iconic photo library, bringing this to the forefront of their communications.
This was a self initiated project created in collaboration with Shalina Sandran and Mariana Medina.