New Zealand Landcare Trust
Brand Strategy and Identity
New Zealand Landcare Trust is an NGO that works with rural and urban communities to establish sustainable practises in land management. However the current brand did not resonate beyond government stakeholders.
To create a brand that resonates with rural and urban stakeholders, motivating them to be change agents for sustainability in their communities. This mission needs to be reflected in the brands essence, strategy and identity system.
The new Landcare is more approachable and friendly. They are honest, down to earth and hard working. Their core essence revolves around the mission statement of creating ‘action on the ground.’
This was a self initiated project created in collaboration with Kelly Heo.