The New Zealand Symphony Orchestra asked Insight Creative to design a new website for them. The aim of this site was to primarily tell the story of our national orchestra, highlighting a world class classical musical experience. Additionally, it was designed to grow ticket sales by attracting new audiences to concerts.
The design solution for this website came after in-depth user experience research and site mapping, conducted by the digital team. The aesthetic itself is clean and structured, to communicate a clear, premium brand message, as well as support the user experience. The look and feel was designed to still appear youthful, modern and accessible, in order to appeal to a more diverse audience.
Art Direction by Edwin Hooper.
Design team: Eddie Berla and Jessica Willemse.
Imagery supplied by Insight Creative.