So, a quick overview:
I am currently in my second year of the Bachelor of Communication Design degree at AUT University. This degree is the updated version of what was previously know as the ‘Graphic Design’ degree. This semester I studied three papers:
On Monday the semester break is over and there will once again be the presence of bleary eyed, half asleep students wondering the streets of central Auckland. With this approaching, I thought it an appropriate time to reflect on last semester and the learning overload I experienced, and barely survived.
I think anybody who is at uni can relate to the sheer information overload that is crammed into a semester. The break is a good time to be able to reflect and digest this information, and put it into practical use.
Branding I found was the biggest learning curve for me, but it has also increasingly become an addiction for me. I had been craving a brief that I could sink my teeth into, and this paper certainly satisfied that need. What I love most about this major is that it focuses on creating informed design, rather than something that is just pretty or unique. There is equal importance placed on the thought and research process as well as the design process.
What am I most proud of accomplishing though this semester?
Being able to spell entrepreneurship.
Which leads onto my second paper. Never before has business been so exciting. We were given the task to create a business plan, which would then be entered into the AUT business plan competition. Somehow, my group, a bunch of designers, made it to the finals. I am not kidding you when I say we were genuinely flabergahsted. Having been assessed against against all these hardcore aspiring suits, we were genuinely shocked we had made it. But we put our best foot forward and pitched to the industry judges. Although we didn't win, they couldn't stop saying how much they loved the branding. That was validation enough for me.
As with every design course, I also had to take a digital media paper. This semester it introduced me to web design using a CMS platform. Since then I have found that I have reached my limit with CMS and will need to learn some coding to increase my creative freedom when it comes to web design. If you have any advice on this, please let me know in a comment below!
Overall this semester proved to me how essential creativity is to success in business and innovation. On the flip side however, it also showed how important it is that as designers we make informed decisions through research and discovery.
But for now, please excuse me whilst I cram in as much binge watching of Parenthood as I possibly can before 6am on Monday morning.